Throughout this project, close collaboration was maintained with the art director, focusing on lighting, mood, and location selections from the very beginning. Drawing inspiration from Japanese Cityboy culture, it was seamlessly infused with the core essence of Alpha Industries. On the day of the shoot, the realization of our vision was ensured through close collaboration with the art director and photographer. In post-production, oversight of the retouching process was provided to ensure flawless execution of our vision.

Together, a campaign was created that not only captures the essence of Alpha Industries but also honors Japanese Cityboy culture.