In this project, my aim is to encapsulate the essence of "cement," both as the agency's name and its character. Cement collaborate with a diverse array of talented designers, artists, painters, musicians, and creatives from various fields to undertake a multitude of projects. Their mission is to push the boundaries of Hong Kong's creative landscape and expand their influence globally.

At the core of the concept lies the idea of connection—much like cement binds diverse materials together. This concept resonates deeply in the brand identity, where Cement endeavor to embody the raw power of Brutalism alongside the warmth of human connection in Cement Kreativ Werkstatt's visual identity.