The project began with the client expressing a Western interest and drawing inspiration from vintage furniture. I immediately began crafting the core of the new brand from there. Utilizing a distinctive logo lockup, I aimed to capture her playful approach to interior design and furniture placement.

Simultaneously, drawing inspiration from vintage furniture, including its faded colors, raw materials, and the essence of interior design, we developed a brand that prioritized creating a distinct and memorable visual identity, setting it apart from its competitors.