Process
The overarching theme of the entire collection is inspired by NFT and Y2K aesthetics. Iconic elements such as pixel art and Y2K logotypes from 2000s magazines are incorporated into every item. Simultaneously, they are blended with street culture elements and the distinctive character of the brand, Big Foot. This fusion not only embraces pop culture but also establishes a connection with the vibrant youth culture of Hong Kong.
Services
Fashion print